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OUR CREATIVE DIRECTOR
The growing fashion industry in Pakistan, though is filled with prolific creative minds and designers but the more the industry gets saturated the more it starts to look uniform. However, the nature of fashion is such that there is always need for experiment. As the creative director of this brand it's imperative for me to communicate the vision behind the brand which is 'to facilitate the consumer who is bold, sees fashion as a self-expression and is in constant search of unique designs that signifies them as the trend-setter amongst their social groups. I strongly advocate the use of fashion as a tool to make a statement and at the house of Mahnoor Mujtaba we aim to create a special blend that each segment of the market can resonate with in addition to keeping the spirit of originality alive through constant experimentation and research.
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